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Tuesday, May 2, 2017

You'll Hear it All Summer Long


It took the internet and rap game by storm. Making instant top of the chart hits and creating an endless flow of chatter on Twitter and YouTube. Die hard fans were on the edge of their seat for the whole month of April waiting for its release. If you don’t know what album I’m talking about yet, its DAMN. by Kendrick Lamar. The counter album to most of the new modern rap, challenging their ideas, ways of life and style of music. The new style coming from Kendrick has left almost all other competition in the dust, and once again has created competition in the rap game. Making it so other rappers must actually make decent music for it to come close to the success of DAMN. The time, effort, and style that Kendrick Lamar put into is music easily makes it the best album release of early 2017 and half of 2016.
            To help create the master piece that is DAMN. Kendrick required some help from some large and well known in producers in the rap game. Kendrick had help from Dr. Dre the producer who found Eminem, 9th Wonder who has done work with Jay-Z, Chris Brown, Mac Miller, and even J-Cole. To help the weird and funky style to some of the songs Kendrick requested the help of BadBadNotGood, a producer who is known for his weird style of sounds, most notably helping Tyler the Creator, Earl Sweatshirt, Danny Brown, and Ghost face killer. All of which has music that is different on every song and the music is not repetitive. Which was essential for Kendrick Lamar’s new album. The music should not and could not have been a success if the music was all very similar in the album. This is hard to come by in modern day rap music the sounds seem to get repetitive, or the song is so boring you just skip to the next. A great example of this was DC4 by Meek Mill, while his earlier music is very exciting and full of songs you can listen too, this album had the same boring beat for every song chased by offbeat and horrible rapping.  Kendrick creates a flow within his music, going from song to song creating a story down the album. Each album is named after a trait or something that is close to Kendrick ex: Element, Feel, Loyalty, Pride, Humble, and lust.
            The music in the album is all so different and all so deep in their own way that if you tried to write about every song and the secret messages behind it you’d be writing for days. Even Kendrick Lamar has admitted to having secret messages in his songs that true fans and people truly feeling the song will understand. Nevertheless, the best song on the whole album is number 8 on the track list, HUMBLE.  The song is one of the shortest on the album, but possibly the best and most influential. The song was produced by Mike WiLL Made it, and has a creative a funky beat. The song touches on several topics, from politics, to girls hiding their real selves behind make up, to telling people to quit acting fake. The song is easily going to be around for the summer creeping its way to the top 100 on billboard.  The song even made it past Swimming Pools, the most other well-known Kendrick Lamar song, on the top 100 billboard. Another great song that makes the album a great was DNA. According to vice, the song is the most “Virtuosic display” on the DAMN. album. The song is all about how everything good that is in his life is in his DNA and has a counter to it also. He talks about how he has been through it all, but since he has he is in a place that no one else can touch him and he is finally successful. In an interview with Zane Lowe of Apple’s Beats 1 Radio, Kendrick stated that his goal of creating music was not for the music to gone quick and he wants the music to live for more than two weeks. Just in that quote can show the effort and time Kendrick puts into his music, wanting to create art that can be look back on for this generation and great talent. This is one of the factors that separates Kendrick from most other modern day rappers. He wants to create art that can help people in their lives while most other modern rappers are in it for the quick money, girls, and drugs. Kendrick wants to build an empire to make him one of the greats, with good music and a good heart. Some may not know, but with Kendrick Lamars last album he was awarded the Key to Compton by the mayor, for his success in music and the money, time and effort he has put back into the city where once he come from.
            Kendrick among several other rappers whose goal is to teach and help young people in Compton who are improvised. His goal is to teach them that there is more than just the gangs and that if you try and try you will succeed and you can get away from the violence and poverty. Kendrick has helped with this by donating millions to the city and helped create multiple community center and community outreach programs. Along with the Key to Compton, Kendrick has also received the honor of being the 63rd Grand Marshall of the Compton Christmas Parade and the California Generational Icon Award in 2015. Kendrick is very involved with politics and modern society; his album touches on this. In Blood, he talks about the unnecessary gun violence and his character within the album is shot. In Humble he brings up president trump and how he is hurting the country and not helping it. Last year Kendrick Lamar met with President Obama, and they talked about gang culture in Compton and how the government can try and change that and help the people trapped inside the violence. Kendrick Lamar is an Icon of music for this generation, and an Icon that popular artists can help those in need. He has helped change the culture around modern rap music, making it so you don’t just have to mumble and kill people to have decent music. He has changed that, if you rap about who you truly are, where you come from, and the goals you want and the goals you want for others you can be successful in the rap world and make something of yourself.
            Kendrick Lamar was not always the type of rapper he is now. When he started rapping it had a heavy west coast, gang sound to it. A simple 5 tone beat on repeat talking about how hood he is. After releasing a mixtape or two he was known only locally and in Compton was seen as an up and comer. In 2007 Kendrick was able to open for the well-known early 2000’s rapper the Game. With that, it started the ball rolling to the fame that he has today. In 2011 Kendrick was an artist in XXL’s top 10 up new artists, and was then offered the chance to do his first album and not a mixtape. In 2012 he released good kid, m.A.A.d city. The powerhouse of an album that stayed on the top 10 for weeks. With the release of that album he finally moved from rapping about how hard his life is or how gangster his friends are to rapping about personal issues, moral issues, and social issues. A great example of that is Swimming Pools by Kendrick Lamar. The whole song is about how his father was an alcoholic and a bad influence and how he doesn’t want to end up like that. He wants to make himself and others better through powerful song.
            With the success of DAMN. many other artists have fallen behind in the early year release, while it also quickly bumped previous rap albums right off the list. In early 2017 some HUGE rap artists, but their generic music and boring beats were nothing compared to DAMN. and quickly fell into the shadows. Earlier in the year, Rick Ross, Young Thug, Lil Yachty, Big Sean and even drake released albums but they quickly came and fell to the power house of Kendrick Lamar. Part of Kendrick’s success right now is because of the topics he touches in his music that even the white suburbia people like me can relate too. Since he talks about things that can relate too people tend to have more of a connection to music and are more willing to download it and keep it in their playlist. The relatable topics he raps about in this album are politics, social structures, police violence and women and the unrealistic images they have to portray. With the current turmoil that is USA these topics are constantly in the news are people’s lives. People can make that personal connection to the song, and it unites others under the same ideas. When you have a whole generation that does not trust the police and an artist tells you that it’s okay and we need to unite and stand strong against them people are willing to do it. When you have, an artist telling people that the President of the United States is untrustworthy and that the people need to unite and fight against the common enemy. That is why Kendrick is so successful, he is not all hot air that you can’t see around an ego.
            The album itself is a great version of a modern-day concept album putting it up there with Tommy from The Who. The album is a version of his life story going through the trials of his life, while being able to talk about current influences in modern society. The album slows down towards the middle is haphazard with me. I find that the song choice was boring, but I am not a huge fan of slow songs so I’m biased when it comes to that. He then picks up the pace after the song LOYALTY with HUMBLE bringing back the deep though mixed with great music. He ends the album with DUCKWORTH. A creative song talking about his life all in one song, then talking about his success being the first in the name to drive a two-tone mustang. The song is great to end the album, wrapping up the whole album in one song; his life. For those of you who don’t know Duckworth is Kendrick Lamar’s name, his father’s last name and his father is not in the equation so there are some negative connotations with him and that last name.
            The album DAMN. is the best album of early 2017 and is one not to be messed with. The time and effort that he put into the album really shows the talent and skills that Kendrick Lamar has. He out efforts most of the other artists in the game. Speaking about real world topics, real world problems, connecting all his listeners creating a culture and a community. Kendrick had the help from some of the best modern rap producers, creating a concept album that told the story of his life. Each song of the story of his life was different and told different morals to have in this modern world. Each song was different, and there was each type of modern rap song for each style that people like. He had the heavy beats and fast pace music in HUMBLE, he had the slower song that can be played on the radio, LOYALTY, and he had the heavy hitting hardcore rap with DNA. The reason that DAMN. is going to be so much more successful than most other albums is that the songs are so diverse, they are well written enough that they can be played on the radio and that even though that he is a hardcore rapper, he makes his music relatable and fun to listen to. Just wait, you will be hearing this album all summer long.
           
           

            

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