It took the internet and
rap game by storm. Making instant top of the chart hits and creating an endless
flow of chatter on Twitter and YouTube. Die hard fans were on the edge of their
seat for the whole month of April waiting for its release. If you don’t know
what album I’m talking about yet, its DAMN.
by Kendrick Lamar. The counter album to most of the new modern rap, challenging
their ideas, ways of life and style of music. The new style coming from
Kendrick has left almost all other competition in the dust, and once again has
created competition in the rap game. Making it so other rappers must actually
make decent music for it to come close to the success of DAMN. The time, effort, and style that Kendrick Lamar put into is
music easily makes it the best album release of early 2017 and half of 2016.
To
help create the master piece that is DAMN. Kendrick required some help from
some large and well known in producers in the rap game. Kendrick had help from
Dr. Dre the producer who found Eminem, 9th Wonder who has done work
with Jay-Z, Chris Brown, Mac Miller, and even J-Cole. To help the weird and
funky style to some of the songs Kendrick requested the help of BadBadNotGood,
a producer who is known for his weird style of sounds, most notably helping
Tyler the Creator, Earl Sweatshirt, Danny Brown, and Ghost face killer. All of
which has music that is different on every song and the music is not
repetitive. Which was essential for Kendrick Lamar’s new album. The music
should not and could not have been a success if the music was all very similar
in the album. This is hard to come by in modern day rap music the sounds seem
to get repetitive, or the song is so boring you just skip to the next. A great
example of this was DC4 by Meek Mill,
while his earlier music is very exciting and full of songs you can listen too,
this album had the same boring beat for every song chased by offbeat and
horrible rapping. Kendrick creates a
flow within his music, going from song to song creating a story down the album.
Each album is named after a trait or something that is close to Kendrick ex:
Element, Feel, Loyalty, Pride, Humble, and lust.
The
music in the album is all so different and all so deep in their own way that if
you tried to write about every song and the secret messages behind it you’d be
writing for days. Even Kendrick Lamar has admitted to having secret messages in
his songs that true fans and people truly feeling the song will understand.
Nevertheless, the best song on the whole album is number 8 on the track list,
HUMBLE. The song is one of the shortest
on the album, but possibly the best and most influential. The song was produced
by Mike WiLL Made it, and has a creative a funky beat. The song touches on
several topics, from politics, to girls hiding their real selves behind make
up, to telling people to quit acting fake. The song is easily going to be
around for the summer creeping its way to the top 100 on billboard. The song even made it past Swimming Pools,
the most other well-known Kendrick Lamar song, on the top 100 billboard.
Another great song that makes the album a great was DNA. According to vice, the song is the most “Virtuosic display” on
the DAMN. album. The song is all
about how everything good that is in his life is in his DNA and has a counter to
it also. He talks about how he has been through it all, but since he has he is
in a place that no one else can touch him and he is finally successful. In an
interview with Zane Lowe of Apple’s Beats 1 Radio, Kendrick stated that his
goal of creating music was not for the music to gone quick and he wants the
music to live for more than two weeks. Just in that quote can show the effort
and time Kendrick puts into his music, wanting to create art that can be look
back on for this generation and great talent. This is one of the factors that
separates Kendrick from most other modern day rappers. He wants to create art
that can help people in their lives while most other modern rappers are in it
for the quick money, girls, and drugs. Kendrick wants to build an empire to
make him one of the greats, with good music and a good heart. Some may not
know, but with Kendrick Lamars last album he was awarded the Key to Compton by
the mayor, for his success in music and the money, time and effort he has put
back into the city where once he come from.
Kendrick
among several other rappers whose goal is to teach and help young people in
Compton who are improvised. His goal is to teach them that there is more than
just the gangs and that if you try and try you will succeed and you can get
away from the violence and poverty. Kendrick has helped with this by donating
millions to the city and helped create multiple community center and community
outreach programs. Along with the Key to Compton, Kendrick has also received
the honor of being the 63rd Grand Marshall of the Compton Christmas
Parade and the California Generational Icon Award in 2015. Kendrick is very
involved with politics and modern society; his album touches on this. In Blood, he talks about the unnecessary
gun violence and his character within the album is shot. In Humble he brings up president trump and
how he is hurting the country and not helping it. Last year Kendrick Lamar met
with President Obama, and they talked about gang culture in Compton and how the
government can try and change that and help the people trapped inside the
violence. Kendrick Lamar is an Icon of music for this generation, and an Icon
that popular artists can help those in need. He has helped change the culture
around modern rap music, making it so you don’t just have to mumble and kill
people to have decent music. He has changed that, if you rap about who you
truly are, where you come from, and the goals you want and the goals you want
for others you can be successful in the rap world and make something of
yourself.
Kendrick
Lamar was not always the type of rapper he is now. When he started rapping it
had a heavy west coast, gang sound to it. A simple 5 tone beat on repeat
talking about how hood he is. After releasing a mixtape or two he was known
only locally and in Compton was seen as an up and comer. In 2007 Kendrick was
able to open for the well-known early 2000’s rapper the Game. With that, it
started the ball rolling to the fame that he has today. In 2011 Kendrick was an
artist in XXL’s top 10 up new artists, and was then offered the chance to do
his first album and not a mixtape. In 2012 he released good kid, m.A.A.d city. The powerhouse of an album that stayed on
the top 10 for weeks. With the release of that album he finally moved from rapping
about how hard his life is or how gangster his friends are to rapping about
personal issues, moral issues, and social issues. A great example of that is Swimming Pools by Kendrick Lamar. The
whole song is about how his father was an alcoholic and a bad influence and how
he doesn’t want to end up like that. He wants to make himself and others better
through powerful song.
With
the success of DAMN. many other
artists have fallen behind in the early year release, while it also quickly
bumped previous rap albums right off the list. In early 2017 some HUGE rap
artists, but their generic music and boring beats were nothing compared to DAMN. and quickly fell into the shadows.
Earlier in the year, Rick Ross, Young Thug, Lil Yachty, Big Sean and even drake
released albums but they quickly came and fell to the power house of Kendrick
Lamar. Part of Kendrick’s success right now is because of the topics he touches
in his music that even the white suburbia people like me can relate too. Since
he talks about things that can relate too people tend to have more of a
connection to music and are more willing to download it and keep it in their
playlist. The relatable topics he raps about in this album are politics, social
structures, police violence and women and the unrealistic images they have to
portray. With the current turmoil that is USA these topics are constantly in
the news are people’s lives. People can make that personal connection to the
song, and it unites others under the same ideas. When you have a whole
generation that does not trust the police and an artist tells you that it’s
okay and we need to unite and stand strong against them people are willing to
do it. When you have, an artist telling people that the President of the United
States is untrustworthy and that the people need to unite and fight against the
common enemy. That is why Kendrick is so successful, he is not all hot air that
you can’t see around an ego.
The
album itself is a great version of a modern-day concept album putting it up
there with Tommy from The Who. The album is a version of his life story going
through the trials of his life, while being able to talk about current
influences in modern society. The album slows down towards the middle is
haphazard with me. I find that the song choice was boring, but I am not a huge
fan of slow songs so I’m biased when it comes to that. He then picks up the
pace after the song LOYALTY with HUMBLE bringing back the deep though
mixed with great music. He ends the album with DUCKWORTH. A creative song talking about his life all in one song,
then talking about his success being the first in the name to drive a two-tone
mustang. The song is great to end the album, wrapping up the whole album in one
song; his life. For those of you who don’t know Duckworth is Kendrick Lamar’s
name, his father’s last name and his father is not in the equation so there are
some negative connotations with him and that last name.
The
album DAMN. is the best album of
early 2017 and is one not to be messed with. The time and effort that he put
into the album really shows the talent and skills that Kendrick Lamar has. He
out efforts most of the other artists in the game. Speaking about real world
topics, real world problems, connecting all his listeners creating a culture
and a community. Kendrick had the help from some of the best modern rap
producers, creating a concept album that told the story of his life. Each song
of the story of his life was different and told different morals to have in
this modern world. Each song was different, and there was each type of modern
rap song for each style that people like. He had the heavy beats and fast pace
music in HUMBLE, he had the slower
song that can be played on the radio, LOYALTY,
and he had the heavy hitting hardcore rap with DNA. The reason that DAMN.
is going to be so much more successful than most other albums is that the songs
are so diverse, they are well written enough that they can be played on the
radio and that even though that he is a hardcore rapper, he makes his music
relatable and fun to listen to. Just wait, you will be hearing this album all
summer long.